
Introduction
Hamilton, Ontario. 1958. The air is thick enough to chew on.
Forget the glitz of Nashville or the polished studios of Hollywood. The greatest vocal performance of the late 50s didn’t start with a boardroom meeting or a team of high-paid songwriters. It started in a suffocating, unventilated dressing room at the Flamingo Lounge, smelling of stale beer, regret, and the intense summer heat.
Conway Twitty, born Harold Jenkins, wasn’t a legend yet. He was just a man trying to survive the grind.

The narrative we are sold about musical genius is often a lie. We are told it takes years of refinement, endless drafts, and suffering for art. But on this specific sweltering afternoon, between sets, suffering was physical, not existential. The heat was unbearable. Conway and his drummer, Jack Nance, were sitting in their underwear, desperately trying to cool down before they had to drag themselves back onto the stage. They weren’t looking for immortality; they were looking for a B-side. Just a throwaway track to fill the vinyl on the back of his latest single, “I’ll Try.”
The clock was ticking. The pressure was mounting. And then, the impossible happened.
In a fugue state brought on by exhaustion and the stifling temperature, Conway began to hum. He didn’t write—he channeled. It wasn’t a labor of love; it was an exorcism. The melody poured out of him in a torrent of raw, unadulterated emotion. Nance grabbed a pen. Conway grabbed the air. In exactly seven minutes—less time than it takes to smoke a cigarette—the entire structure of “It’s Only Make Believe” was complete.
There were no edits. No second-guessing. No “let’s sleep on it.” It was raw, dangerous, and inexplicably perfect.

When they laid it down on tape, the world froze. It was so powerful, so eerily resonant, that when it hit the airwaves, listeners were convinced it was Elvis Presley singing under a pseudonym. The irony is staggering: a song written in a fever dream to be a “filler” track ended up becoming the monster hit that would define Conway Twitty’s career and top charts in 22 countries.
This isn’t just a story about a song. It is a terrifying glimpse into the randomness of destiny. How many masterpieces are trapped in the ether, waiting for the room to get hot enough, the artist to get desperate enough, for the lightning to strike? For Conway Twitty, immortality cost him seven minutes of sweat. For the rest of us, it remains the most haunting question in music history: Did he write the song, or did the song write him?
