By admin 
INTRODUCTION
Barry Manilow’s return to the recording booth is not a mere exercise in nostalgia; it is a calculated reclamation of his throne. As of 04/08/2026, the whispers from STILETTO Entertainment have solidified into a definitive strategy: “Look At Me Now,” the second single from his upcoming album What A Time, is slated for a late April release. This track, featuring the velvet textures of Dave Koz’s saxophone, serves as the critical bridge between the upbeat optimism of his first single and the full emotional spectrum of the June 05, 2026 LP. Inside the studio, the air remains thick with the electric hum of a 48-track console and the precision of a man who knows that in the modern streaming era, momentum is the only currency that truly matters. At 82, Manilow moves with the vitality of a debut artist, proving this collaboration is a masterclass in creative endurance.
THE DETAILED STORY
The decision to release “Look At Me Now” ahead of the June launch is a sophisticated maneuver to dominate the Adult Contemporary charts and sustain the fervor of a global fanbase. Following the successful chart presence of “Once Before I Go” in March, Manilow’s label is doubling down on the high-profile synergy between the legendary showman and Dave Koz. This partnership represents a fresh, original composition that blends Manilow’s signature harmonic complexity with Koz’s rhythmic fluidity. Produced by Manilow alongside his long-term collaborator Michael Lloyd, the track is a standout within a 13-song collection that marks his first almost all-original studio project since 2011’s 15 Minutes.
The production values for this rollout are nothing short of astronomical. Industry insiders suggest that the marketing and production budget for the What A Time era has been meticulously allocated to ensure a “total theater” experience for listeners. Manilow’s ability to remain a consistent fixture on the Billboard 200—a feat he has maintained across six decades—remains a fascinating anomaly in an industry often obsessed with the next fleeting digital trend. By tapping Dave Koz for this late April single, Manilow is leaning into a sophisticated, jazz-inflected soundscape that feels both historically grounded and strikingly contemporary.
The broader strategy is clear: to maintain a constant, undeniable presence in the digital zeitgeist leading up to the June 05, 2026 premiere. In an era where legacy acts often retreat into the safety of greatest-hits tours, Manilow’s commitment to new, challenging material is a defiant act of artistic courage. Whether through his state-of-the-art $5,000,000 lighting systems at the UBS Arena or this high-profile collaboration, the message is singular: the showman is not merely resting on his laurels. As the ET/PT clocks count down to the official single drop, the industry is reminded that in the hands of a master, the traditional rules of the music business can still be orchestrated to perfection.